Confirm timing for every pre-event placement
Turn broad visibility benefits into dated tasks, especially where multiple posts, emails or web placements are included.
Illustrative mini-audit
EMSCon 2027 sponsorship readiness review
A public-package example showing how SponsorProof turns sponsor benefits into clear owners, deadlines and evidence requirements.
Four readiness considerations
Assign a named owner to each channel
Separate sponsor management, marketing, programme and event-production responsibilities so handoffs are explicit.
Define acceptable proof before delivery
Agree whether each item needs a live link, screenshot, photograph, allocation list or approved performance export.
Prepare the post-event evidence request early
Specify which attendance, engagement or session figures can be shared, who approves them and when they will be available.
Sample sponsor tracker
Selected illustrative obligations
| Benefit | Suggested owner | Status | Acceptable proof |
|---|---|---|---|
| Website sponsor recognition | Marketing lead | Confirm timing | Live URL + page capture |
| Pre-event social recognition | Social lead | Plan posts | Post links + screenshots |
| Speaking opportunity | Programme lead | !Approval needed | Agenda + speaker approval |
| On-site brand visibility | Event lead | Shot list | Dated event photographs |
| Delegate access or passes | Registration lead | Allocate | Approved allocation list |
| Post-event recap | Sponsor lead | Define inputs | Verified metrics + evidence index |
What this creates
A clear path from promise to proof.
The actual pilot applies this structure to one sponsor’s approved benefits, adds event-specific owners and deadlines, identifies missing evidence and produces a sponsor-facing report draft.
Request a sponsor fulfilment review